To address this problem, KUHL set an initiative to help educate shoppers by creating a more personalized experience - they turned to Intellipse as their personalization partner.
Intellipse uses AI technology and interactive experiences to build a customer profile for each anonymous website visitor. Using this intelligence, Intellipse helps shoppers connect with the items and information that matches their needs - all through a conversational SMS experience operated by Intellipse’s team.
“By working closely with us to learn about what makes KUHL uniquely excellent, Intellipse helped our shoppers find the right products at the right time. They helped us move away from generic messages, and towards personalized recommendations or brand education.”
Just 3 days after installing Intellipse, KUHL had already realized a positive ROI on SMS, and through 6 months, they’ve seen a 79X return on their investment. In the next 6 months, we expect the ROI to reach 120X. KUHL has enjoyed all of this success despite spending less than 5 minutes of marketing resources on Intellipse each week.
Conversational messaging has changed the way KUHL approaches digital sales - “I expect Intellipse to be one of our top new performing channels in 2021.”