How KUHL Gained Positive ROI 3 days After Installing Intellipse

KUHL Clothing is a premier manufacturer of high-performance apparel for every active lifestyle. Their custom engineered fabric, ergonomic designs, and attention to detail have defined a new standard of quality, fit, and durability in the industry. Their goal is simple: to provide a top-tier product and higher quality of living with the least amount of environmental impact.

“By working closely with us to learn about what makes KUHL uniquely excellent, Intellipse helped our shoppers find the right products at the right time. They helped us move away from generic messages, and towards personalized recommendations or brand education. 

I expect Intellipse to be one of our top new performing channels in 2021.”

Timothy Boyle
Director of eCommerce, KUHL

Challenge

While being a premium brand has many advantages in the marketplace, it lends one challenge - maintaining a high price point despite competitors offering significant promotions. KUHL aims never to offer discounts or promotions, and Timothy Boyle, the Director of eCommerce, needed an SMS partner who could support their premium brand strategy.

“KUHL never goes on sale, so we don’t entice customers with discounts. Intellipse met this challenge by providing an innovative customer acquisition strategy tailored specifically to our demographic. Intellipse improved our lead capture by 2.5X without harming our brand equity or lowering our AoV.”

Because KUHL offers a variety of clothing products, styles, fits, and fabrics, customer education is paramount. Poor education leads to a higher % of product returns, which hinders DTC margins.

Solution

To address this problem, KUHL set an initiative to help educate shoppers by creating a more personalized experience - they turned to Intellipse as their personalization partner.

Intellipse uses AI technology and interactive experiences to build a customer profile for each anonymous website visitor. Using this intelligence, Intellipse helps shoppers connect with the items and information that matches their needs - all through a conversational SMS experience operated by Intellipse’s team.

“By working closely with us to learn about what makes KUHL uniquely excellent, Intellipse helped our shoppers find the right products at the right time. They helped us move away from generic messages, and towards personalized recommendations or brand education.”

Just 3 days after installing Intellipse, KUHL had already realized a positive ROI on SMS, and through 6 months, they’ve seen a 79X return on their investment. In the next 6 months, we expect the ROI to reach 120X. KUHL has enjoyed all of this success despite spending less than 5 minutes of marketing resources on Intellipse each week.

Conversational messaging has changed the way KUHL approaches digital sales - “I expect Intellipse to be one of our top new performing channels in 2021.”

Key Results

79 X
79X ROI in first 6 months
120 X
Anticipated return in next 6 months
<5 min
KUHL marketing team spends less than 5 minutes on Intellipse each week

See Intellipse in Action

Capture data that generates conversational texts for a personalized experience and unmatched results