How blendSmart achieved 28x ROI in 2 months with Intellipse

blendSMART, a first-of-its-kind rotating makeup brush uses a 360-degree spin motion to give beauty seekers an airbrushed makeup at home. blendSMART revolutionizes skincare and makeup application.

The return on our campaigns is unbelievable. As soon as I saw the results, I immediately committed to using Intellipse. There is no way I’m going back to relying only on social media or email. The numbers spoke for themselves

Lori Machiorlette
CEO of blendSMART

Challenge

Historically, blendSMART relied on email and Facebook to generate leads and engage their DTC customers, but changes to Facebook’s algorithm led to a 35% drop in views and ad spend. Their return on ad spend also declined nearly 23%. Deteriorating social performance combined with already crowded email inboxes motivated blendSMART to explore new channels.

“With the drop in our channel performance, we needed to consider alternative ways to get our message and product in front of target customers. We needed that solution to be affordable and easy-to-use” says Lori Machiorlette, CEO of blendSMART.

Because data showed that nearly 85% of her customers visited the site on mobile devices, blendSMART decided to explore SMS.

Solution

After looking at several options for SMS texting platforms, blendSMART discovered Intellipse, an intelligent SMS solution. They liked that Intellipse did more than simply send SMS messages. The solution would also capture data insights from anonymous traffic then transform that data into content that could be automatically deployed in 2-way conversational messages with customers.

“After seeing how other businesses were using Intellipse to capture granular information about their visitors, I knew the platform had value to add far beyond increasing sales,” says Machiorlette.

Onboarding Intellipse took less than 2 hours of blendSMART's time, and within 2 months, they've already seen a 28X ROI from the program.

“The return on our campaigns is unbelievable. As soon as I saw the results, I immediately committed to using Intellipse,” says Machiorlette. “There is no way I’m going back to relying only on social media or email. The numbers spoke for themselves.”

Key Results

4.4 %
4.4% of total website visitors converted to SMS leads
12 %
12% of SMS leads converted into customers
75 x
75X ROI projects after 12 months

See Intellipse in Action

Capture data that generates conversational texts for a personalized experience and unmatched results