Prior to Intellipse, Apothecanna’s segmentation relied on generic triggers like page visits or cart abandonments. With Intellipse, Apothecanna’s possibilities for segmentation are endless, enabling individualization at scale for the first time.
SMS is a highly personalized channel and detailed segmentation allows Apothecanna to send highly indivualized messages. This level of personalization is key to fostering engagement via SMS and is the driving force behind Apothecanna’s results.
In just three months, Intellipse’s AI-powered lead capture system converted 4.8% of total website traffic to SMS leads. 22.3% of leads who retired to Apothecanna’s website via SMS campaigns converted to customers (the conversion rate is high because of the personalized recommendations made possible by real-time segmentation). In total, Intellipse has generated an 81.45x ROI for Apothecanna and we’re just getting started.